The 96th Macy’s Thanksgiving Day Parade drew 27.7 million viewers on Thursday when counting each linear viewing on NBC and streaming on sister platform Peacock.
Final yr, throughout all platforms, together with its inaugural stream on Peacock, the parade drew 27.4 million viewers (25.4 million viewers on NBC alone), that means 2022 acquired simply sufficient of an edge on final yr to land the parade’s most viewers in 5 years.
The three-hour particular that aired 9 a.m.-noon in all time zones and the two p.m.-5 p.m. repeat, plus digital viewership in addition to streaming on Peacock, introduced in a complete of 27.7 million viewers and a 7.2 ranking in adults 18-49, in response to early Nielsen quick nationals offered by NBC.
Trying on the stay telecast alone, the parade acquired 22.3 million viewers and a 5.5 ranking, nonetheless topping 2021’s comparable determine of 21.7 million stay viewers and matching the stay 5.5 ranking.
Per NBC, “the parade was Peacock’s hottest leisure simulstream occasion ever, greater than doubling attain for the 2021 parade.” It was additionally NBC’s highest-rated and most-watched leisure program of the yr.
In 2021, the parade noticed the return of crowds to the occasion after the 2020 parade was downsized and closed to the general public amid the COVID-19 pandemic — being filmed as a broadcast-only occasion within the Herald Sq. space.
NBC adopted the parade on its Thanksgiving Day lineup as ordinary with “The Nationwide Canine Present Offered by Purina.” That program acquired 11.2 million viewers and a 2.8 ranking, together with streaming viewership.
The Macy’s Thanksgiving Day Parade is one in every of tv’s oldest annual traditions. The parade started as a ballyhoo occasion for the famed retailer in Manhattan’s Herald Sq. in 1924. NBC started masking the occasion in 1953. The telecast is an enormous stay manufacturing for NBC. The parade, with its signature mix of large inflatable character balloons, floats, marching bands and efficiency segments, and has became a main promotional showcase for household pleasant leisure fare.