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Every Friday, TheTopDailyNews Skilled members get distinctive entry to the Once more Room, our energetic recap funneling solely the week’s must-know intel proper right into a nimble be taught you’ll really get pleasure from.

This week throughout the Once more Room: Frieze Seoul from a superb prime, Mary Boone’s second act, PPOW beats the odds, and far more—all in a 7-minute be taught (1,904 phrases).


Excessive of the Market

Southern Publicity

Visitors at Frieze Seoul, 2022. {Photograph} by Lets Studio. Courtesy Lets Studio and Frieze.

After months of anticipation, the debut of Frieze Seoul is formally throughout the books. So too is that this yr’s concurrent model of veteran homegrown truthful KIAF, its new digitally-focused sister expo KIAF Plus, and a throng of openings and explicit events that lived as a lot as the necessities of a grade-A worldwide paintings week.

Does this suggest Seoul is ready to substitute a backsliding, still-travel-restricted Hong Kong because the worldwide paintings world’s premier hub in East Asia? We predict that’s the mistaken question to ask.

Seoul and South Korea are distinctive and substantial. Approaching them at the start as another choice to at least one factor else all nevertheless ensures errors and missed alternate options for both facet.

As an alternative, let’s think about Seoul—city and the art-world experience—by itself phrases. On this spirit, underneath is our govt summary of what labored and what very rather a lot didn’t all through a wild inaugural model…


Good Week for…

Worldwide sellers who laid advance groundwork: Relationships matter additional in Korea than in a lot of, if not most, completely different key markets. Galleries that spent months or (even increased) years investing time, effort, and property throughout the nation tended to be rewarded with high-volume and higher-value product sales ultimate week than those who didn’t (see underneath).

Educated dealmaking: Whether or not or not they’ve been shopping for paintings for 3 generations or three months, Korean collectors (merely a very powerful contingent on the festivals) are inclined to take satisfaction in having carried out the evaluation. That knowledge base was on full present. Would-be customers usually wished to go deep on galleries’ artists and purposes sooner than doing provides—possibly one objective product sales took a bit longer than common to start flowing at Frieze. As quickly as they did, they stayed common.

Korea’s pro-art tax code: Keep in mind, partly to redirect funding {dollars} away from precise property, South Korea utilized an uber-friendly tax development for accumulating: no import tax on artworks; no product sales tax or capital-gains tax on works (moreover prints and pictures) by dwelling Korean artists provided for decrease than 60 million acquired (about $43,500); and a 22 % tax on a mere 20 % of any sale worth bigger than that. No shock beneath 60 million acquired seemed to be an significantly juicy slice of the product sales pie, significantly at KIAF.

Seoul’s world gallery scene: Ultimate week hosted the premiers of latest eternal areas for Esther SchipperTempoPerrotin, and Thaddaeus Ropac (which provided most of its inaugural Anselm Kiefer exhibition for prices as a lot as $1.1 million), whereas native powerhouses Gallery Hyundai and Kukje Gallery confirmed that American dealerships aren’t the one ones on par with museums. Depend on additional outsiders to the contact down shortly.


Unhealthy Week for…

Overseas sellers who took Korea frivolously: A variety of galleries had been surprised to hunt out that they couldn’t parachute into Seoul and promote based mostly totally on their reputations alone. It was even worse for a lot of who inexplicably tried to dump grade-B inventory (a number of of it confirmed elsewhere beforehand) on savvy native collectors. Anyone who thought that gamble would repay should be embarrassed. Maybe KIAF wasn’t primarily accountable for the worldwide exhibitors who complained that they nonetheless hadn’t provided an element by Monday…

Inter-fair harmony: Frieze and KIAF, companions in Seoul and neighbors throughout the Coex Convention Center, acknowledged all of the exact points about each other publicly. Nevertheless plenty of Korean sellers expressed concern that Frieze and its exhibitors had been siphoning consideration—and doubtless product sales—away from their native counterparts.

Statistical readability: Attendance at KIAF and KIAF Plus plateaued at 70,000, in response to truthful organizers—a larger than 20 % drop from last year’s recorded attendance of 88,000. Nevertheless KIAF acknowledged ultimate yr’s decide was inclusive of repeat friends, whereas this yr’s was not.

Navigation and transit: Auto website guests spherical Seoul was a dwelling nightmare all by means of the week… and however looking down a taxi moreover took a Herculean effort by out-of-towners. (Allegedly, about 10,000 cab drivers give as much as become provide drivers all through peak COVID.) Uber doesn’t perform in Seoul, each, and the app’s substitute licensed taxi-hailing service is mercurial, whereas native ride-hailing apps often require a Korean financial institution card to rearrange an account.

Google Maps is basically ineffective there, too; native replacements are spotty at biggest when clients kind in English. And for those who want to buy a subway or bus go, put together for a scavenger hunt solely winnable with cash. Fulfilling cases!


The Bottom Line

The inaugural model of any major new truthful comes with a little bit of further friction. It was true for the first Frieze Los Angeles in 2019 (take note the parking points and the backed-up VIP check-in?), and it’ll undoubtedly be true for the first Paris+ par Paintings Basel subsequent month.

Frieze Seoul isn’t any utterly completely different on this respect. Truthful organizers, authorities officers, and out-of-town members will all be taught from ultimate week and do increased in 2023.

However even when stakeholders managed to restore every single rookie mistake, it can nonetheless go away some greater structural questions unanswered.

Will adequate overseas sellers and collectors put throughout the year-round work to assemble lasting bridges to South Korea’s paintings world? Will collectors from completely different Asian nations journey to Seoul at scale for each week’s worth of annual events, significantly as Japan and Singapore try to vitality up their very personal art-market infrastructure? Does the state’s continued funding in arts and custom (see: one different $3.6 billion promised over the following 5 years) guarantee that the art-friendly tax code will preserve in place for good?

It might take years to hunt out out. What may very well be acknowledged for certain after the first run is that this: if the tremendous world potential in South Korea goes to be realized, all people nonetheless has work to do.


[KIAF Opening Sales Report]


[Roundup of All Reported Sales]


[KIAF Exhibitor Complaints]


[Frieze and KIAF Artists to Watch]


Paint Drippings

NEW YORK, NY – OCTOBER 18: Mary Boone attends the 2012 Take Dwelling a Nude Revenue Paintings Public sale at Sotheby’s on October 18, 2012 in New York Metropolis. ({Photograph} by Michael N. Todaro/FilmMagic)

The newest Moist Paint tracks Mary Boone’s rumored efforts to protected a model new gallery space someplace between Tribeca and her outdated haunt at 420 West Broadway—most likely in partnership with provider Leo Koenig. (Boone declined to comment; Koenig couldn’t be reached.)

Plus, our trusty scribe takes a spin to former Marlborough Gallery scion Max Levai’s agrarian paintings space, the Ranch, in Montauk, with an all-star stable of art-world merrymakers led by O’Flaherty’s cofounders Jamian Juliano-Villani and Billy Grant (who’re truly circling a model new spot in Andy Kaufman’s former home on Avenue D).

Proper right here’s what else made a mark throughout the enterprise since ultimate Friday morning…


Paintings Festivals

  • Our full deal with the Armory Current might be up later right now nevertheless early product sales included: $350,000 for a Huma Bhabha sculpture at David Zwirner$260,000 for a stainless-steel George Rickey sculpture at Kasmin; and $200,000 for an Omar Ba piece at Galerie Templon.
  • Takashi Murakami will curate Perrotin‘s gross sales area on the forthcoming model of Asia Now Paris, sited on the Monnaie de Paris and coinciding with Paris+ October 20–23. (Press launch)
  • Paintings-o-Rama hosted 42 fashionable galleries and 20 design and editions exhibitors from August 25–28 in Marseille. The truthful has grown larger than 12X since its 2007 founding, as a result of the realm has welcomed artists fleeing skyrocketing studio rents in Paris. (TheTopDailyNews)


Public sale Properties

  • Simon de Pury’s public sale of primary-market works on launched $831,310 for 16 tons by ladies artists and set 10 new knowledge. In each case, the entire hammer worth went to the artist and gallery representing them. (TheTopDailyNews)
  • Sotheby’s new Artist’s Choice platform may provide primary-market works at public sale, with 15 % of the hammer worth going to a set off chosen by each artist and representing gallery. The initiative, the brainchild of ex-Paintings Basel govt Noah Horowitz, debuts with a seven-lot sale in New York on September 30. (TheTopDailyNews)
  • Sotheby’s first dwell sale in Singapore in 15 years delivered SG$24 million ($18 million) above an SG$18 million ($13 million) estimate on August 28, making a compelling case for the city-state as an rising market hub in Asia. (TheTopDailyNews)



  • Johann König has denied present allegations of sexual misconduct from 10 ladies revealed in Die Zeit. In a press launch, he acknowledged that, all through the years in question, “the combination of get collectively or nightclub setting, crowded rooms, alcohol, darkness, my poor imaginative and prescient […] may need led to ladies and even males feeling harassed by me.” (ARTnews)
  • Emmanuel Perrotin opened a storefront on the Bellagio Resort On line on line casino in Las Vegas, and is setting up a program that will provide “distinctive experiences” along with paintings available on the market in exhibitions. (TheTopDailyNews)
  • A model new ProPublica investigation revealed that plenty of top-tier galleries acquired PPP loans all through the pandemic, along with David Zwirner ($6.9 million), Hauser & Wirth ($4.5 million), Gagosian ($3.5 million), and Tempo ($3.4 million)—all of which had been forgiven in full by the U.S. authorities. (TheTopDailyNews)



  • We checked in with 20 U.S. museums that pledged to deal with selection, equity, and inclusion factors in 2020 to see how their actions have matched with their assurances. (TheTopDailyNews)
  • Museums posting job openings on the American Alliance of Museums JobHQ board after November 15 ought to disclose wage ranges, per a model new selection purported to shut gender, race, and seniority pay gaps. (TheTopDailyNews)
  • Strasbourg‘s inexperienced mayor is mandating eight native museums shut two days each week to avoid wasting a lot of energy amid hovering costs due to the catastrophe ongoing between Russia and Ukraine. (TheTopDailyNews)


NFTs and Additional

  • The Merge, Ethereum‘s long-awaited change from an energy-guzzling proof-of-work consensus mechanism to the vastly greener proof-of-stake numerous, is imminent. We broke down what this would possibly suggest for the crypto paintings world. (TheTopDailyNews Pro)
  • Hong Kong collector Adrian Cheng has revealed himself as a result of the backer of Chiru Labs’s well-liked Azuki NFTs. (TheTopDailyNews)
  • Shopping for and promoting amount on OpenSea fell by larger than 90 % since January, in response to information from the decentralized app tracker DappRadar. OpenSea rebutted the data, arguing it’s skewed by DappRadar’s option to measure amount in USD. (TheTopDailyNews)


“It was truly rude—people asking regularly, ‘Are you a not-for-profit space?’ … I couldn’t work out why the heck people had been asking this, and I latterly realized it’s because of we had been displaying underrepresented communities. And we had been two ladies.”


PPOW cofounder Wendy Olsoff on the early response to the gallery, which is ready to roughly double the scale of its Tribeca headquarters this month after nearly 40 years in enterprise. (TheTopDailyNews)


Work of the Week

Kyungah Ham’s Needling Whisper / Needle Nation / SMS Assortment in Camouflage / Massive Smile Okay 02-01-02

Kyungah Ham, Needling Whisper, Needle Country / SMS Series in Camouflage / Big Smile K 02-01-02 (2018). Photo: Chunho An, courtesy of Kukje Gallery.

Kyungah Ham, Needling Whisper, Needle Nation / SMS Assortment in Camouflage / Massive Smile Okay 02-01-02 (2018). {Photograph}: Chunho An, courtesy of Kukje Gallery.


Date:                    2018

Vendor:                  Kukje Gallery

Price Range:        $110,000 to $130,000
Supplied at:           Frieze Seoul


Kyungah Ham conceives designs for ornate embroideries (some embedded with messages anathema to the Kim Jong-un regime) that are couriered to North Korean artisans she has certainly not met by the use of expert smugglers. The smugglers then use bribes and subterfuge to maneuver the artisans’ impossibly lush handiwork once more to her studio—that’s, assuming the quite a few dangers of the illicit cross-border commerce don’t eat the artisans, the middlemen, or the artist herself first.

No matter some outside criticism of the ethics of her affiliation with the North Korean artisans, a rising number of Western institutions are desirous to assist Ham’s observe, too: the Victoria and Albert Museum will put the embroidery it acquired on view all through Frieze London subsequent month, and her works had been included in every the 2020–21 Asia Society Triennial in New York and ultimate yr’s exhibition “Border Crossings: North and South Korean Art from the Sigg Collection” on the Kunstmuseum Bern.

The “Massive Smile” embroidered into this piece is a directive given to members in North Korea’s Mass Video video games, a often televised spectacle to honor the regime. Whereas the work didn’t uncover a purchaser all through Frieze Seoul, Ham’s market continues to be strong. Her second solo exhibition with Kukje might be held in fall 2023. Based on the thrill in Seoul, don’t be surprised if one different major entry will get added to her C.V. sooner than this yr is out.


Thanks for turning into a member of us throughout the Once more Room. See you subsequent Friday.

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