How to Design Logos for Business


Create a logo that effectively conveys your brand’s value to customers and prospects. Select an icon that clearly represents what your business does (such as Evernote’s elephant), and pair it with an appropriate font family for maximum impact. Obtain the Best information about graphic designers perth.

Research your competitors and observe their branding strategies, being careful not to get bogged down with current trends; your logo should feel timeless.

Table of Contents


Color is one of the critical elements in logo design, setting the atmosphere for your brand and inciting specific feelings among your target audience. Choose one that stands out from competitors while representing your values as best it can.

When selecting colors for logos, be mindful of how they will appear across various media types and backgrounds. Since logos are often reproduced on dark backgrounds or small sizes, any chosen hues must remain legible and vibrant.

Understanding the relationship between colors is also crucial, with monochromatic, analogous, and complementary palettes all offering their own set of distinct schemes. A good rule of thumb would be limiting your logo design to three harmonious hues – they will help tell a complete narrative about your business through design.

Demographics is also an essential factor when designing campaigns aimed at specific audiences. People of different age groups, genders, and psychographics will interpret colors differently; pink hues tend to evoke youthfulness and luxury, while browns can convey masculine qualities.

Once you have an ideal vision for your brand, the time has come to design its logo. Brainstorm with your team to come up with initial concepts before sharing those with close colleagues or trusted friends for feedback – this way, you can receive second (and third!) opinions as well as pinpoint patterns in your designs.

Remember, your logo will appear everywhere, from business cards to website banners, making it essential to select a design aesthetic that works across mediums and platforms. Avoid trendy designs that might look outdated next year in favor of timeless ones that stand the test of time.


Shape plays an essential part in how customers perceive your business. A good logo design should use shapes that accurately reflect its mission and values while conveying community spirit and belonging. Logos with flowing lines may give movement, while squares or rectangles create an atmosphere of stability and dependability.

Your choice of shape also depends on your industry. For example, in financial services firms, it’s essential to choose a shape that conveys trust and reliability – geometric forms like triangles and circles tend to work best here as opposed to organic forms like ovals. A circle is also often seen as a symbol of inclusion; many service-related businesses utilize circular logos.

Triangles are powerful and dynamic shapes, but to ensure their effective use in logo design, they must point either upwards or rightward. Triangles that point downward or to the left can send out negative signals about danger or instability – this makes triangles popular choices among automotive, construction, and legal firms, as well as luxury brands.

Consider how your chosen shape will appear against different backgrounds and in various colors when selecting it for your logo design. A versatile logo is essential to any business’s success; as such, conducting research into what your brand values are before establishing ways of conveying them through logo design is a necessary step toward success.

Research should form the backbone of any successful company logo design, but it’s also crucial to come up with multiple initial ideas. Your initial logo might not be ideal, and thus, it must be tested with potential customers before choosing one version as final.


Your logo design can convey an important story about the values and feelings you wish to share with customers. Circles evoke unity and collaboration while communicating an atmosphere of familiarity or comfort associated with your service or product. Circles may also symbolize longevity by being associated with planets or the sun, signifying stability and constancy.

Straight lines symbolize professionalism and trustworthiness. Use them to exude strength and confidence, or incorporate them subtly into your design with less overt uses to convey growth, speed, or agility – for instance, using them as IBM did with their upward-pointing triangle is a great way to show that innovation will drive business development.

Curves can create a soothing and peaceful environment for your audience. Use curves to portray gentle farm scenes or lighthearted animal illustrations, or opt for something fun like Gaga Vastard’s Certified Artisanal logo on 99designs by Vista for maximum visual effect.

Shape should also be taken into consideration when designing other elements, like fonts. Diagonal angular fonts can appear powerful and commanding, while soft, rounded ones provide more comforting and inviting environments.

While symbols are a popular choice for logo designs, be wary when using cultural images as they may quickly become associated with specific feelings; stars might represent patriotism, or Hollywood stars could represent Hollywood stars could represent religion, and crosses symbolize love and compassion as examples.

Keep this in mind when creating a logo: it is more than an image; it represents how your business conducts itself and draws customers in. Learning how to create an unforgettable logo makes it more accessible for you to convey your company’s message while drawing in new clients.

Read Also: Elevate Your Online Auctions With The WP Auction Plugin: A Comprehensive Guide