Courses provide educational experiences lasting one academic term and are led by teachers or professors who cover one specific subject. Once completed, students typically earn grades and academic credit.
Practice explaining course material to yourself or a study partner using your own words, like a teacher would do, to increase retention. This practice can help strengthen both learning and memory retention.
Inbound Marketing
As a business owner or start-up, marketing fundamentals will enable you to identify customer needs, match them with company capabilities, and create lasting value in the form of customer relationships.
This course introduces the basic principles of inbound marketing – an approach that emphasizes customer experience and encourages potential customers to interact with your brand. Through interactive lessons, you’ll learn how to develop accurate buyer personas and map out customer journeys in order to produce content that drives customer action.
Your journey will include learning how to implement inbound marketing strategies across sales and marketing departments, such as content marketing, social media marketing, SEO, email marketing, lead nurturing, and process optimization via automation strategies and AI tools.
With more than seven hours of learning material to work through, this introductory training course will show you how to employ inbound marketing tactics to attract and convert customers. You’ll gain hands-on experience working with repurposing content, researching keywords, building marketing funnels, and optimizing it for search engines; additionally, you will learn how to engage your target audience through email campaigns, onboarding new leads, and warming up cold leads.
HubSpot’s five-course specialization provides you with the essential inbound marketing foundation you need to start expanding your company’s reach and customer base. It can be completed independently within five to six months with an average weekly workload of five hours or more.
In this course, you’ll gain a comprehensive knowledge of the modern marketing landscape and how digital tools can help grow your business in today’s highly competitive environment. This course is suitable for veteran marketers as well as novice marketers new to marketing who need an overview of digital channels as a means of success in business growth.
Marketing Fundamentals: Who Is Your Customer?
Marketing is the foundation of business success, so understanding consumer needs and wants is of utmost importance for any successful enterprise. This course offers an introduction to essential marketing principles and will enable you to understand the underlying concepts behind successful business strategies – ideal whether starting up a new company or looking for ways to enhance existing models. Part of Babson College’s Business Principles and Entrepreneurial Thought XSeries.
Humanities
Humanities span music, art, theatre, and dance; history, literature, philosophy, religion, and languages. Humanities help people understand culture, society, and values; develop critical thinking abilities and problem-solving capabilities; teach students how to question the world around them – leading to a more prosperous life and fulfilling career experience.
Humanities differ from natural sciences in that they seek to understand society as an entity and our place within it. Humanities scholars examine our unique yet universal nature – such as what it means to be good persons living in just societies – and look at how complex social problems might be solved.
Humanities studies make people better citizens by helping them articulate values and beliefs that form the basis for public policy decisions. Humanities scholars also often serve as advisors to government agencies and play critical roles in deliberations sessions that create policy decisions. A scholar could advise the CIA or FBI about its mission or handling an intelligence case.
Humanities scholarship offers many challenges and intellectual stimulation that can aid scientific progress. A humanities scholar might provide advice to scientists about the social significance of their research or challenge them to consider its place within a broader humanistic framework; in turn, scholars could also help scientists appreciate that their work contributes to cultural heritage as an expression of human creativity.
Humanities embody the ideal of knowing as an end in itself and form an extension of philosophy and theology, considered disciplines of first and final knowledge. Yet the humanities differ from natural sciences by transcending all given frameworks for human ends and purposes and being, therefore, more open-ended than their peers.
Machine Learning
Machine learning refers to the study of computer algorithms that are capable of learning from data and making predictions – like those found in Amazon’s virtual assistant Alexa or Google Search or stock market forecasting software. It forms the backbone for numerous applications like these.
One of the critical principles of machine learning is its focus on applied knowledge. Therefore, it’s essential to focus on how students can apply what they have learned in real-life scenarios to increase engagement and retention of knowledge. Connecting course material to specific short and long-term goals may also prove fruitful.
Unsupervised learning is like playing detective and uncovering groups or patterns within data. This approach can be beneficial for social network analysis as well as for understanding user behavior.
