What is Marketing

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Marketing is the process that makes people interested in your company’s product or service. This happens through market research, analysis, and understanding of the interests of your ideal client. Marketing concerns all aspects of a business, including product development, distribution methods, sales, and advertising.

Types of marketing

Internet Marketing:

Inspired by an Excedrin product campaign held online, the idea of being online for business purposes is a kind of marketing in itself.

There are various tools that can help you with your internet marketing. One of them is Speechelo. Speechelo allows you to take any text and transform it into a natural-sounding voice-over. You can then use that voiceover to upload it as a podcast on YouTube as a video anywhere else.

Another tool is Sqribble. This tool allows you to take any article online and transform it into an ebook. Very useful for building email lists

Search engine optimization:

Abbreviated “SEO”, this is the process of optimizing the content on a website so that it appears in search engine results. It is used by traders to attract people who do searches that imply that they are interested in learning about a particular industry. Essentially, it is the most necessary service for all marketing companies.

Blog marketing:

As per dictionary.com, blogs are no longer exclusive to each author. Companies are now publishing blogs to write about their industry and cultivate the interest of potential customers browsing the internet for information.

Search engine marketing:

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This type of marketing is a little different from SEO, which is described above. Businesses can now pay a search engine to place links to pages in their index that are highly exposed to their audience. (It’s a concept called “pay-per-click”).

Video marketing: While there were ads, advertisers now put money into creating and publishing all kinds of videos. Especially those who entertain and educate their core customers.

Marketing and advertising

If marketing is a wheel, advertising speaks of that wheel.

Marketing involves product development, market research, product distribution, sales strategy, public relations, and customer support.


Let’s say you come up with an idea for a product that you want your business to sell. What’s next? You probably won’t succeed if you start selling it.

Instead, you need your marketing team to do market research and answer some critical questions. What’s your target audience? Is there an appropriate market for this product? What messages will increase product sales and on which platforms? How can your product developers modify the product to increase the likelihood of success?


Your marketing team will check the prices of your competitors’ products or use focus groups and surveys to assess how much the ideal customer is willing to pay.


It’s critical that the marketing department uses your business’s consumer analysis to offer suggestions on how and where to sell your product.


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