Doesn’t it seem like an ancient industry now (by Internet standards), but it was only a little more than a decade ago that the Dot Bombs (oops) made that the Dotcom companies were simply all the rage.
You couldn’t turn on the financial stations without hearing some expert touting the next big Internet thingy company founded by the latest flavor of the month, new wiz kid(s).
Remember how all those otherwise respected VCs (Venture Capitalists) were slinging tens of billions of dollars around every other week (or so it seemed)?
The stories about IPOs (Initial Public Offerings) took over the front pages of major financial news publications and financial news networks.
Tech entrepreneurs worldwide became multimillionaires almost overnight with the stroke of a pen.
And the stock prices of these new start-ups skyrocketed like there was no end in sight. (Ah, this is the mother lode of stock market bubbles.)
And, strangely, even though highly respected veterans of the field, such as self-made multi-billionaire Warren “been there and done that,” Buffet warned that this false euphoria simply couldn’t last because these outrageous stock prices were based on hopelessly flawed business models!
He was publicly and privately ridiculed and dismissed as “old school” and past his prime! Really!
And, of course, a staggering 99% of the newbie want to be investors and couldn’t explain why none of these start-ups had yet to earn a dime and were even gleefully projected to continue losing money with no end in sight!
And, of course, almost none of these overzealous amateur investors could tell you whether the IPO they just threw 90% of their life savings into had received series A or series B funding. Huh?
Is it any surprise they eventually lost big? Nope!
Of course, you’re probably scratching your head and wondering what, if anything, any of this has to do with your long-term (online or offline) success. I’m glad you inquired! And the link is simply this.
Far too many would-be online marketers are completely unaware of the basic proven online fundamentals!
So here’s a quick rundown of why:
You Must Completely Understand The Proven Fundamentals Of Your Specific Craft Before You Can Expect To Be Successful On Or Offline…
Understanding These Five Critically Important Basic Online Fundamental Stats Will Guaranteed Speed Up Your Learning Curve And Help You Avoid Online Failure!
1.) Visitor Value: This vital metric is defined as the value each of your visitors has as a result of the total revenue they generate in a given amount of time.
For example, suppose you measured your gross revenue in one month and divided it by the total number of visitors in that same period; the net result of that calculation equals the value of each visitor to your business.
So, if you earned $825.00 last month (30 days) and had 625 visitors to your site, divide $825.00 by 625 to get a visitor value of 1.32 cents.
This is a figure that all potential JV (Joint Venture) partners will be interested in knowing.
2.) Next, perform a Cost Per Lead (CPL) analysis:
This calculation tells you how much money each marketing campaign costs you per lead, allowing you to accurately compare (test) different approaches and decide which to keep and which to cancel.
For example, divide the total number of leads (opt-ins) from a given ad/marketing campaign by the cost of the movement to determine how much each charge costs you.
So, if you spent $250.00 on a solo ad and it generated 47 opt-in leads, divide $250.00 by 47 to get $5.32 per lead.
Is that a high price to pay per lead? To honestly know, you must know how much you make on the information (both short and long-term).
How well you know and understand these five basic fundamental calculations will determine the overall long-term success of your business…
If you don’t already have a proven backend (additional income) marketing plan in place and you’re only earning $2.47 upfront per lead, will you realize you need to change course or risk going bankrupt?
But, at the very least, you have a better idea of whether your expense is justified.
3.) Rate of Sales Conversion:
This calculation tells you how many subscribers are taking the desired action. For example, within a specific time frame, such as a week, month, or year.
For example, suppose you had a 5,000-person opt-in list and emailed them an offer, and 107 people bought something. Simply divide 107 by 5,000 to get the answer. 0214%
Multiply that number by 100 for a Sales Conversion Rate of 2.14%. That is, for every hundred subscribers you email or send an offer to, approximately two people will buy something.
Of course, the price, the offer itself, the guarantees, your overall copywriting skills, and whether or not this is your first offer to your list all play a role.
4.) Rate of Opt-In:
This figure indicates the percentage of first-time website visitors who sign up (opt-in) to your list.
Please remember that there is no standard percentage; it will depend on the free ‘lead generating’ information product you provide in exchange for your visitors’ contact (email) information.
And whether or not the freebie lead generation information is new, original, or rehashed from one of the gurus or gurettes.
For example, if 37 out of 100 first-time visitors to your website/blog sign up for your list, divide 37/by 100 and multiply by 100 to get 37%. (37/100 =.37 x 100 = 37%)
5.) Your CTR (Click Through Rate):
Divide the number of clicks by the total number of viewers and multiply the result by 100.
If you have a list of 10,000 subscribers, send an email with one of your affiliate links in it, and 934 of them click on the link (Click through) to view the offer. Simply multiply 100 by 934 and divide by 10,000.
And your result should be 9.34% (934/10,000 = 0.0934 x 100 = 9.34%). So the click-through rate for that particular email campaign was 9.34%.
To avoid online failure, you must understand these five basic calculations.
Again, whether or not this is your first offer to your list, the price, the strength of your guarantees, your overall copywriting skills, and so on all influence your click-through.
The bottom line is that you should become acquainted with these five basic calculations and how they apply to your long-term online success.
You will also be light years ahead of your online competitors.
Grab Mark Newsome‘s explosive free nine-page special report to learn how to generate at least 25% more profits in the next 90 days or less! Using a powerful, little-known, rarely-revealed, and time-tested marketing secret! Hurry over too.
Read also: Push Your Business Into A Niche: The Way To Do Niche Marketing