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Website Article Writing

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Setting up a new website is the easy part – the tricky part is keeping it fresh with new content. Google and the other major search engines look at a wide range of factors when assessing how to rank websites, with content being right there at the top. Creating content for your website can be tine consuming, especially if you don’t really have a way with words. Why not outsource the work to the experts at 118businessdirectory.co.uk?

What Content Do I Need?

Every business and every website is different, so there is no one answer to this one. On the most basic level, content could be a company blog, with regular updates about what’s going on in the company, or perhaps special offers or new product launches. Other companies prefer to take a different approach, producing longer articles about specific products or even uploading videos or demonstrations. The best strategy is to use a combination of various types of content, added to your website on a regular basis. If you haven’t got anything particularly newsworthy to put on your blog, then think laterally. Create more general guides or information pieces about your industry or create content tailored to special events or times of year.

Can I Write It Myself?

Yes, there’s nothing stopping you writing your own website content, or asking someone else in the company to do it for you. Often, companies like to include profiles or interviews with key members of staff on their website and this can work really well. But if you struggle to find the time to devote to producing a new blog post or guide each week, then it might be best to outsource. When approaching any agency it’s important to be very clear about what you want, and which topics you would like the writer to cover, especially if your business niche is technical or specialist.

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Choosing a Writer or Agency

You can of course find your own freelance writer, set them a brief, help them come up with ideas for articles or blogs, and then deal with reviewing their work and paying their invoices. Again, this can be time-consuming, and by nature, the freelance relationship means that writers are free to choose to work for you – or not. There are a lot of people out there, especially on the major freelancing sites who think they can write well, but whose spelling and grammar leaves much to be desires. A good agency will be able to ensure that your copy is delivered on time, and proofread it too. Ask your agency only to deal with writers who have English as a mother tongue, and ask for examples of previous work too.

Reviewing Content

It can be easy to get into a rut of writing the same sorts of articles week in and week out, which can result in your website feeling a bit stale. Get inspiration from what your competitors are doing on their website, or ask your agency to suggest some angles which you hadn’t thought of.

Read also: Online Payment Solutions For Protected Online Shopping

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