Learning and staying up-to-date when it comes to SEO trends and standards is a constant process. Looking up information online is always beneficial, whether someone’s just getting into and understanding the basics of SEO, or someone’s already quite experienced but is still staying on top of new practices being used by experts. After all, SEO is important and is the backbone of many good business sites and pages. There’s always something new to learn, new practices that professionals are applying, and new algorithms, keywords, and such that are worth knowing.
One of the most effective ways to update knowledge about SEO, in general, is by checking blogs written by the professionals themselves. These trusted and knowledgeable groups and companies all share their expertise online, for the avid learner to check out. There’s a wealth of knowledge available from these sites, and it’s sure to help anyone improve their skills in SEO. To get started, here’s a list of the top SEO companies and their blogs. Their posts share a ton of useful information that can help boost anyone’s SEO know-how.
Neil Patel is a well-known SEO expert, and certainly one of the most prominent ones around. He’s a digital marketer and one of the best, and his own blog – run by himself and a team of experts – brings to readers a lot of exciting and truly insightful content that’s not just limited to SEO but also covers a lot of marketing industry matters in general. He blogs about relevant social media tips, direct response marketing, ad campaigns, and interesting SEO hacks, demonstrating the breadth of his expertise. Neil’s content is also not just limited to text posts, but also includes YouTube videos, for people who prefer these. Check out his video, How to Get More SEO Traffic Even When You Can’t Rank #1.
The Moz Blog
The Moz Blog is an excellent site that publishes a lot of easy-to-understand blogs that focus on SEO matters. Founded by Rand Fishkin and Gillian Muessig way back in 2004, its contributors exhaustively cover all types of information for readers to check out. Their blogs are often done in a list format or a how-to guide, which is especially useful for businesses who are still learning and are looking for step-by-step help from experts. From local SEO strategy guides to SEO analytics, there’s a lot to learn from this rich blog. Their posts about writing SEO-focused content briefs are definitely educational.
Yoast SEO Blog
WordPress users might be familiar with the Yoast plug-in that helps users improve their SEO, but what many might not know is that Yoast also runs a blog that shares a lot of SEO tips and guides. Their blog gets updates daily, meaning readers will find the freshest information available just by visiting the site. What’s incredibly helpful is that they have a series of beginners’ SEO guides, for anyone who’s just learning the ropes, including a guide on what SEO is, and easy-to-apply tips to make SEO-friendly posts. Their SEO tutorial for beginners is especially useful.
Run by expert Brian Dean, this blog covers a range of SEO and marketing-related topics. While Backlinko doesn’t always publish new content like other blogs, when new content does come out, it’s assuredly of high quality. The topics Brian Dean covers include SEO link building guides, up-to-date content marketing guides, and content promotion strategies. Some of his content can only be accessed by his blog’s subscribers, but it’s something well worth doing because being a member of the Backlinko community can be enriching to both SEO veterans and newcomers alike.
Search Engine Watch
Search Engine Watch is a well-established site that not only publishes blogs but also covers news to help keep readers on top of what’s happening. It was established way back in 1996 by Danny Sullivan, and to this day, the site is regularly updated with new and helpful posts. The site’s content is especially helpful for those who want to know what to avoid and what to do when it comes to SEO practices, including common SEO mistakes and website redesign guides.
Search Engine Journal
While most blogs on this list feature SEO-related guides with a smattering of news, Search Engine Journal sets itself apart by publishing mostly SEO news. This site is useful for anyone who wants updates on matters related to Google and what the recent developments are with their platforms such as Google Ads, YouTube and content creation, and the like. When they do publish SEO guides, like local search practices during times of crisis, however, they are often exhaustive and detailed, and more importantly, they give actionable tips and are easy to understand and implement.
SEO by the Sea
SEO by the Sea is run by Bill Slawski, who has around a few decades of online marketing work under his belt. This blog might be more suited to those whose knowledge of SEO is on the intermediate side, and for a good reason: Bill’s blog focuses on Google specifically, with analyses of things like opinion pieces and machine learning and how Google ranks image search results. His work is certainly comprehensive and data-driven but is also a useful place to dive deep into how a huge and heavily-used search engine like Google might work.
Blogs written by top SEO companies and experts are gold mines for the best information in the industry. The value of learning from these articles and blog posts is astounding, whether it’s news that’s worth knowing, tactics and strategies to improve one’s SEO skills, or even things to avoid doing, such as commonly made mistakes that can be a detriment to websites, there’s always something for readers with varying degrees of SEO knowledge.
The best way to learn what these blogs share is, of course, to do them – take tips and use them in SEO strategies, utilize the best keywords possible, and the like. But every day, there’s always new information that’s coming out, and reading content put out by blogs is the best way for businesses and individual site-owners to make sure that their own knowledge is fresh and constantly being added to.