According to a recent study, we will not be overly impressed along with Rupert Murdoch’s plans to charge for the use of their online news sites. Of two 000 people asked when they would ever pay for, on the internet news, 9 out of ten said ‘No! ‘. Does that mean that Murdoch’s choice to charge users to reach his news sites is usually foolish? Read all about Nigeria newspapers.
I wouldn’t buy news, either, unless…
Only were asked, ‘would anyone ever pay for online reports? ‘I would probably claim ‘no,’ too. After all, in the age when we can usually check out major events on Bebo before any of the news programs report them, why would likely we ever want to buy access to their content?
Nonetheless, I would, and often do, buy quality and ‘luxury’ reports. I would never pay a cent for one of the shrinking variety of complimentary newspapers handed out while going to work in the morning. Nevertheless, I would pay for an On the broadsheet with all its further and trimmings (even the actual chances of me studying more than a few pages are tiny).
I have also been known to seek to join a paid members’ spot on the website of a particular basketball team (which shall stay nameless) to gain access to extra content material not available on the main website: video interviews and push conferences, highlights of book and youth team fit, live radio commentary upon match days.
Would We pay to read The Sun on the internet? No. There are usually only about two paragraphs in each image-dominated article anyway. It only expenses a few pennies to buy the real thing; therefore, there wouldn’t be a lot of value in using its website. The Times? Maybe, but only when all other quality news shops start charging, otherwise I had created go for the free 1.
Are you using a Credit Card for a 20p Article?
I’m not sure just how much Mr. Murdoch wants to cost his users to read a piece, but I’m guessing there will undoubtedly be some account that requires setting up. I certainly could not get the wallet out every time I needed to read something, and I will be very hesitant to invest in subscribing.
On the other hand, if they had another system to iTunes, by which you enter your username and password to gain access to a paid write-up and your card is priced accordingly, that might make a tad more sense. But, if I did that for every significant reports provider, it would become quite tiresome.
Ultimately, they could be firing themselves in the foot somewhat. If the site makes it more difficult and less convenient to see an article, I’ll probably proceed elsewhere. I would assume that I might always be able to read the information for free on the BBC’s website, which would not be good news for your advertising revenue of the Murdoch online empire.
Let’s assume that I wanted to read a piece on a paid site that I handed over my charge card details to them. What might stop me ‘reporting’ about what the article said on my unhampered available blog? I would visualize it would be challenging for a classified group to prevent thousands of the blogosphere from disseminating the information freely to the users who would gain loads of traffic in the process.
Recipe to be successful?
The success or failure of given news is in the method familiar with charge and engage with end-users, assuming that the users value you possibly can highly enough to know it worth paying for. Often the jury is still several hours the entire concept, and probably many will try and neglect it before a profitable technique is developed. Until then, we are going to have to wait and see.