Details about Netflix Somm:
Netflix Somm – Previously, going to a Blockbuster Movie store was a regular portion of my weekend. Since I feel such an engineer, operating back to the store the next day to come back, the video I had viewed was also part of the weekend. However, I avoid doing any of these things anymore – now that Netflix offers entered my life.
Netflix blew Blockbuster Video out of the drinking water, and they did it very quickly. Rather than trying to compete with Blockbuster by themselves terms, Netflix redefined the marketplace and did away effortlessly those video stores. Poof! I’m sure that we can most applaud what Netflix is doing so far; however, if you were a Product Manager working with Netflix, what would you always be doing now?
Netflix Somm – Let’s go through the facts: Netflix currently carries a very successful product. Nonetheless, technology keeps moving forward. This system, like so many of our merchandise, has a limited shelf life. Netflix has a lot of existing buyers. What do they need to do to keep their existing customers even when they move forward?
Right now, the idea sure looks like the future of at-home movie watching are internet streaming video via the Internet. The best way this is going to work on its own out is still just a bit cloudy. So what should a Netflix product manager be undertaking right now? How about laying down the way to the future with the full realization that things may well change on the way.
Netflix Somm – The key is to generate delivery of the Netflix motion pictures to their customers as quickly as probable. I’m pretty sure that Netflix believes that the transition via mailed DVDs to seeing the streaming video will be a slow process that will happen after some time – not a flash trim. Netflix has been offering usage of streaming video over the Internet for more than a year now.
Netflix Somm – Initially, they limited how many hours involving video each user could stream each month; however, they do this unlimited at the beginning of 2008. The only downside to this particular service is the selection: it can pretty much movies and Television shows that have run their training course. The new releases are not accessible here.
What’s next? Permitting end users to stream movies not into their laptops but instead into their existing humongous Televisions. To do this, Netflix requires some severe partnerships. This particular appears to be what the Netflix item managers are spending their own time doing.
Netflix Somm – Netflix and LG Electronics have together to offer a $500 Blue-ray DVD player that will also stream Netflix movies. Netflix has announced a partnership and Microsoft to allow users associated with Xbox live to flow Netflix movies. Finally, Netflix has worked with Roku to build up a standalone player to permit movies to be streamed for your TV.
Which one of these relationships is the right one? What’s to say? I suspect that a lot of what’s going on here is an attempt by Netflix to discover what the correct item pricing is for this new kind of product. The bet is that one of these approaches will endure some fruit and permit Netflix to remain in the business leaders in their market.