How to Properly Use This Effective Brand, Audience, and Content-Marketing Tool to Expand Your Business
We’ve been discussing how to use Instagram to promote your business recently. Unfortunately, many still believe that Instagram is just a fun app to share pictures of your food, holiday celebrations, and family. Steps to buy real Australian Instagram followers.
Instagram has become a potent tool for businesses to promote their products, reach new customers, and spread their content. Over 200 million regular users upload 60 million photos and receive 1.6 billion likes daily.
Warning: many people will offer to get you thousands of Instagram followers, but you should be wary of them. Most of them use bot-created fake accounts to inflate your statistics artificially.
The value of such followers is nil. They may pose a threat if their goals include stealing your password or photos or infecting your computer with malware.
Data security firm Imperva estimates that 28.9 percent of all Instagram bots are malicious.
Being genuine to your brand and followers is the best way to gain instant traction on Instagram.
Three ways to attract genuine Instagram followers are outlined below.
1. Use Hashtags to Create a Story
Using your company’s name as a hashtag is great, but you should also develop creative alternatives.
Instagram users who want to attract more fans should include descriptive hashtags in their posts. Posts for which you hope the discussion will ensue include:
- Gains in Status
- Product Introductions
@Tostitos is a great example of a brand that succeeds in this area. To promote getting together and trading chips, they use the hashtag #GetTogetherAlready, which is also used in photos of actual get-togethers.
With any luck, you can increase your visibility in Instagram searches and gain more followers by using exciting and pertinent hashtags.
2. Be Original
Many Instagram users focus solely on the photo and neglect the accompanying caption.
The caption of an image is essential. Using vivid language that intrigues, motivates, and amuses your audience is a surefire way to increase interaction and re-posts.
If you want to increase your Instagram following, consider the following when posting:
- Captioning Tip: Ask a question. Put your inquiry at the top of your post where it will get the most attention.
- Make your post more individual. For example, share a personal anecdote or a tale of how your product changed a customer’s life.
- Solicit tagging of other individuals. For example, you can increase the number of potential followers by having them tag three of their closest friends or someone they are grateful to.
The @NatGeo Instagram account is a fantastic illustration of a brand that succeeds at individual posts.
To raise awareness about the plight of animals worldwide, they create stunning Instagram Stories with insightful captions.
Remember that authenticity is vital when using Instagram posts to gain followers. Avoid asking questions or sharing fake anecdotes in every update.
3. Make It Home
Knowing your neighbors is a great way to increase your Instagram following.
If you’re making Instagram ads or want to promote your event in a specific area, you can find out what’s happening in your neighborhood by switching to the Places tab on the search page.
Enter an address to view all geotagged posts in that area. The next step is to check out recently posted content that includes the tag in question (but not content from competing businesses) and follow the person who posted it if you like what you see. Let’s hope this is the beginning of a natural conversation.
For instance, if you’re in the life-coaching business, you might use your location plus the word “entrepreneurs.” Entrepreneurs in the area might be trying to find a better way to balance their personal and professional lives.
Similarly, if you have a brick-and-mortar establishment that people have checked into on Instagram, you should follow and comment on the posters’ photos to let them know you’re there.
These are some of the most effective strategies for increasing your Instagram following the organic way without using automated methods or any other kind of shortcut.
Read also: What Effect Does Google Niche Marketing Have On Local Market Potential?