If you feel something is wrong with your logo, our guide will help you figure out why. Then, with the Turbologo Online logo maker, you can correct all your mistakes.
What is a logo?
Logos are a collection of graphic elements capable of depicting a company’s operations in the most precise and visually appealing way in addition to all the products it makes. Logos are a crucial position within the corporate identity structure and are sometimes an integral part of the structure.
The logo must meet many various requirements. This is crucial when providing the information contained in the logo. For example, the logo can be compared to a ship’s flag today.
Errors in creating logos
Tips that are no longer in style
The old graphics are difficult to identify and quantify. Even the best designer might be unable to explain why one image is old, and the other isn’t.
It’s usually about outdated methods. For example, in Timehop first came out, everyone began to design graphics with the tools included in the program in unexpected ways. At the time, these methods were fresh and new. However, they’re now obsolete, and people perceive these techniques differently.
These are the most popular three old tricks that are easy to spot in the form of a logo.
Shadow
A shadow is an incredibly incorrect technique in logos: why do we try to simulate the casting of shadows by an object in non-natural circumstances?
Glow
Similar to Shadows, the imitation that the glow of the logo appears absurd and causes many problems with its usage.
3D illusion / embossed
The same reasoning applies to the 3D simulation of the logo. It will be extremely difficult to utilize this option on different media.
There are exceptions
There are instances where a shadow, 3D illusion, or glow are appropriate for logos, but only if these methods enhance the idea and are applied wisely. However, even logos with these effects must include a monochrome version with no applied effects, such as for printed materials.
Inconsistent selection of colors
Every color is unique and has specific parameters of hue, saturation brightness, tone, and location in a color model—the ability to see colors like a designer is an additional superiority.
Too intense
Our eyes have adapted to reacting faster to brighter colors to more rapidly discern danger and shield us from predators. Thus the bright colors result in a greater burden on our retina. In addition, the excessively bright colors affect the eyes of the user and make it difficult for them to focus on them.
Little contrast
Design contrast is a crucial element. If you don’t have enough contrast in the colors of the logo aren’t well-contrastive, the logo will become less legible, and the colors inside will be merged.
To test your logo’s contrast, try applying a less striking black and white effect. Colors will be closer to one another in gray.
Dirty gradients
Even with an great color combination A sloppy gradient may be apparent when chiaroscuro has not been considered when making it. It is easy to identify dirty gradients through the unintentional gray tints appearing at the intersection of colors.
Congestion
The over-saturation of your logo can occur when you include too many elements within the design. This can result in poor readability of the logo. In other words, the person viewing it cannot grasp what’s depicted on it and is less likely to remember your company’s name on the next encounter.
A logo overloaded with elements can look great when it is large; however, typically, people will interact with it in another manner, such as from a distance or at an instant glance. This needs to be taken into consideration! Reduce or add blur on your logo to test the readability of your logo in more realistic environments.
A weak composition
A weak composition is difficult to spot, particularly if you’re not a designer. Nevertheless, we have identified the four most frequently cited causes in composition. We will look at them in the following.
Incorrect proportions
Designers refer to proportional mistakes to be “mass” errors. The “mass” of elements is their “density” relative to other elements of the logo – when an object appears visually larger than the other, the result is an imbalance.
A bad alignment
The balance of the elements of the logo can be broken if there is a feeling that the composition has “littered” in one of the directions. In this case, the logo instantly appears “unstable,” causing dissonance.
Little air
If you position the elements too close to one another, that is, not paying attention to the “air” between them, “mess” may occur.
A lot of air
Sometimes, the distances between elements are too wide, creating a feeling that there are “holes” in the logo that can create an unbalance.
That’s all! We hope our guide will help you avoid pitfalls and help you design an effective logo. Best of luck!
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