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Like most main automakers, Kia’s properly on its method to transitioning to an electrical automobile producer. To present visible weight to its dedication, Kia redesigned its company brand in 2021, ditching the homely oval badges in favor of a futuristic nameplate. The brand new look has been out within the wild for some time now, nevertheless it appears to be inflicting actual confusion amongst individuals studying it as “KN” as a substitute of “KIA.”
the brand new kia brand is so unreadable that not less than 30k individuals a month seek for the “KN automobile” ever since its debut pic.twitter.com/jRj25JoAPp
— Ashwinn (@Shwinnabego)
November 17, 2022
Whether or not they’re making an attempt to learn the badge on the again of a brand new EV6 or gazing it from completely different angles on a display screen, individuals appear puzzled about Kia’s new brand. Twitter person Ashwinn Krishnaswamy did some digging and located that folks began trying to find “KN” shortly after Kia debuted the brand new brand. Momentum for the search time period has grown to the purpose that round 30,000 individuals seek for “KN Automobile” each month.
Autoblog reached out to Kia for remark however didn’t hear again from the crew answerable for the emblem design. Regardless of that, it’s laborious to think about feeling too badly concerning the mixup as a result of it’s received individuals speaking about Kia. If somebody sees the emblem and Googles it for more information, the search engine acknowledges that they’re searching for Kia and directs them to the automaker’s catalog.
Kia simply adopted the emblem, so it’s unlikely to alter. In addition to, the autos behind the logos are extra necessary, and on that entrance, Kia’s profitable. The EV6 is extensively thought to be a implausible EV, and the Carnival is a champion household hauler. Let’s hope that nobody decides to begin an precise KN auto model to kick up actual confusion.
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