Jayanti Chauhan: The Bisleri heiress who ‘is just not focused on dealing with’ the enterprise

Veteran industrialist Ramesh Chauhan on Thursday received many tongues wagging when he mentioned he’s scouting for a purchaser for his packaged water enterprise Bisleri Worldwide and is in talks with a number of gamers, together with Tata Shopper Merchandise Ltd.

In a regulatory submitting, the Tata Group agency additionally mentioned that it’s in dialogue with Bisleri Worldwide, for development and growth of the enterprise of the corporate. Nevertheless, the 82-year-old pioneer of the Indian packaged water enterprise denied a report {that a} Rs 7,000 crore deal has been finalised with Tata Shopper Merchandise Ltd (TCPL).

When requested why he’s promoting the profitable enterprise, the octogenarian enterprise chief advised PTI he wanted somebody to deal with and look into the enterprise affairs and that his daughter Jayanti is just not focused on dealing with the enterprise.

Jayanti Chauhan is the enterprise chief’s solely youngster. Upon finishing highschool, Chauhan joined the Trend Institute of Design and Merchandising (FIDM), Los Angeles to check Product Growth, submit which, she went on to pursue Trend Styling on the Istituto Marangoni Milano. She has additionally studied vogue styling and pictures from London Faculty of Trend and he or she additionally has a level in Arabic from the Faculty of Oriental and African Research (SOAS), College of London. She is at present the vice-chairperson at Bisleri. 

JRC, as she is popularly recognized, joined the corporate on the age of 24. She additionally performed a pivotal position within the firm’s automation on the Delhi plant. She has additionally restructured departments similar to HR, Gross sales and Advertising, in order to construct stronger groups. She took cost of the Mumbai workplace in 2011.

She is credited with streamlining the operations for Bisleri Mineral Water, Vedica Pure Mineral Water from the Himalayas (the posh section), Fizzy Fruit Drinks and Bisleri Hand Air purifier.

Ramesh Chauhan additionally added that the group is in discussions with a number of potential patrons. When requested concerning the report that he has agreed to promote his enterprise to the Tata Group agency, Chauhan, Chairman of Bisleri Worldwide mentioned, “It is not appropriate… We’re nonetheless discussing.” In the meantime, TCPL additionally mentioned it would make acceptable bulletins in compliance with the rules, as and when any such requirement arises. Later in a media assertion, Bisleri Worldwide Spokesperson mentioned: “We’re at present in dialogue and can’t disclose additional.” 

Three a long time in the past, Chauhan offered the delicate drinks enterprise to the US beverage main The Coca-Cola Firm. He transferred manufacturers similar to Thums Up, Gold Spot, Citra, Maaza and Limca in 1993 to the Atlanta-headquartered agency. Of those manufacturers, Thums Up has already turn out to be a billion-dollar model and Coca-Cola expects fruit drinks model Maaza additionally to be a billion-dollar model by 2024

If TCPL’s take care of Bisleri is finalised, then it’s going to convert the Tata group agency into a pacesetter within the fast-growing bottled water section. TCPL is already current within the bottled water section with its model Himalayan, promoting packaged mineral water. Apart from, additionally it is current within the hydration section with Tata Copper Plus Water and Tata Gluco.

ALSO READ: Purchased for Rs 4 lakh, offered for Rs 7,000 crore! Bisleri in 1969 and Bisleri in 2022