Hyundai Motor is tying up with Italian designer Giorgetto Giugiaro to convey again the 1974 Pony Coupe Idea



Seoul-based automaker Hyundai Motor Firm is working with Italian design agency GFG Model—led by father and son duo Giorgetto and Fabrizio Giugiaro—to rebuild the 1974 Pony Coupe Idea that was launched on the Turin Motor Present. In accordance with the corporate, the idea design additionally served as an enormous supply of inspiration for Giugiaro’s work on the DeLorean DMC 12 that debuted in 1983 and was famously used within the ‘Again to the Future’ films (1985-90).

“We’re completely thrilled to welcome Giorgetto and Fabrizio to Seoul for this uncommon event and we look ahead to collaborating with them and GFG Model on this extraordinary design undertaking,” mentioned CCO Luc Donckerwolke. “Not solely does this undertaking maintain historic worth, nevertheless it additionally represents a cross-cultural trade that would pave the best way for extra collaborations down the street,” he added.

Because the story goes, in 1974, when Hyundai Motor was nonetheless in its early days of auto manufacturing, the corporate’s executives contacted Giorgetto Giugiaro to suggest work on designing Hyundai’s first unbiased mannequin and Korea’s first mass-produced automotive. “On the time, there was no car design and styling functionality in Korea, so Hyundai Motor commissioned Giugiaro to design, make blueprints and construct 5 prototypes, certainly one of which was a coupe. Within the strategy of designing and prototyping, Hyundai determined to point out the Pony and Pony Coupe on the Turin Motor Present to advertise the model’s debut within the international market,” the corporate mentioned. 

“I designed the Hyundai Pony after I was nonetheless a younger designer firstly of my profession. I felt very proud that I used to be answerable for making a car for a corporation and nation that was about to tackle a fiercely aggressive international market. Now, I’m deeply honored that Hyundai has requested me to rebuild it for posterity and as a celebration of the model’s heritage,” Giugiaro mentioned about his authentic design. 

Identified for its wedge-style nostril, round headlamps and origami-like geometric traces, the Pony Coupe was supposed for North American and European markets, however the undertaking got here to a cease in 1981 simply earlier than mass manufacturing amid opposed international financial atmosphere. It helped kickstart the Korean automotive trade by instantly influencing Hyundai’s first unbiased manufacturing fashions beneath its Pony nameplate, which ran from 1975 to 1990 and have been offered around the globe.
In 2019, Hyundai Motor took inspiration from the unique Pony for the ‘45’ idea automotive, which instantly influenced the IONIQ 5, which debuted two years later. In 2021, Hyundai reinterpreted the unique Pony manufacturing automotive as a restomod electrical car idea. And, in 2022, Hyundai nodded to the coupe idea but once more with its crowd-pleasing N Imaginative and prescient 74 hydrogen-hybrid ‘rolling lab’ growth car.

“The unique Pony and Pony Coupe Idea have been a type of uncommon creations that influenced the designs of not only one however a number of manufacturing and idea autos, together with our award-winning IONIQ 5 and attention-grabbing N Imaginative and prescient 74,” mentioned EVP SangYup Lee. “Because the authentic idea automotive now not exists, we have commissioned Giorgetto Giugiaro to rebuild it primarily based on our design philosophy, ‘Shaping the longer term with legacy,'” he added.

Additionally learn: 1.42 lakh passenger vehicles offered in Sept ‘22, Maruti Suzuki, Hyundai prime sellers: SIAM 

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