The Correct Method for Growing Your Business Using This Effective Brand, Audience, and Content-Marketing Tool
We’ve recently discussed how to use Instagram to boost your business marketing. But, contrary to popular belief, Instagram is more than just a fun app for posting food, holiday, and family photos. Steps to buy real Australian Instagram followers.
Instagram has evolved into a highly effective brand-building, audience-building, and content-marketing tool for businesses. It has over 200 million monthly active users who share 60 million images and 1.6 billion likes per day.
A word of caution: there are many people who promise to increase your Instagram followers by the thousands, but be wary. Most of them use bot-created fake accounts to inflate your numbers.
These types of followers are worthless. They can even be dangerous, attempting to steal your password and photos or infecting you with a virus.
According to the data security firm Imperva, these bad bots account for 28.9% of Instagram bots.
Being authentic to your brand and audience is the best way to grow your Instagram followers.
Here are three suggestions to help you gain genuine Instagram followers:
1. Use Hashtags to Tell a Story
Using your company name as a hashtag is great, but think beyond that.
Use other hashtags that tell the story of the image you’re sharing if you want to increase the number of followers on your Instagram posts when you share posts for things like You want to start a conversation.
• Product introductions
@Tostitos is an excellent example of a brand that does this well. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips and photos of their meetups.
You can be discovered in Instagram searches and gain followers using engaging, relevant hashtags.
2. Be Innovative
Because Instagram is all about photos, many consider the caption an afterthought.
Remember the image caption! You can increase engagement and encourage sharing by using descriptive words that will engage, inspire, and entertain your followers.
Here are some ideas to help you gain Instagram followers through your posts:
• In your caption, ask questions. Then, put your question at the top of the post so everyone sees it first.
• Make your post personal. For example, tell a story about yourself or how your product has benefited or inspired others.
• Request that people tag others. For example, asking people to order three of their best friends or someone they are grateful for brings in more potential followers.
The @NatGeo Instagram account is an excellent example of a brand that does personal posts well.
They create stunning Instagram Stories with informative captions to educate users about the plight of animals worldwide.
Remember that being authentic is key when it comes to using Instagram posts to gain followers. Don’t use questions in every position or tell a phony personal story.
3. Keep it Local
Knowing your neighbors is one of the best ways to increase your Instagram followers!
You can see what’s going on near you by going to the search page and clicking on the Places tab, whether you’re creating Instagram ads or want to promote your event in a specific area.
Enter a location to see geotagged posts in that area. Then, go to relevant and recently tagged posts – obviously, not those of competing businesses – and leave a comment or even an emoji, as well as follow the person if you like what you see. Hopefully, this is the beginning of an organic interaction.
For instance, if you provide life coaching, you could enter your location followed by “entrepreneurs.” Local entrepreneurs may be seeking more work-life balance and assistance with life goals or career challenges.
Similarly, if you have a physical location that people have checked into on Instagram, comment on their photos to ensure they are aware of your Instagram presence, and then follow them.
These are some of the best ways to grow your Instagram followers correctly: no bots, no shortcuts, just tried and true methods of engaging with your audience and converting them into followers!
Susan Friesen is a Web Specialist, Business & Marketing Consultant, Social Media Advisor, and the founder of the award-winning web development and digital marketing firm eVision Media. She works with entrepreneurs needing more knowledge, skill, and support to develop their online business presence.
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