AI technologies make campaigns more effective. A marketer struggles with several questions. He has to find where to turn for more sales. He tries several strategies to increase user engagement. Manual work drains energy and eats time.
AI helps marketers to achieve what humans can do in a short time. AI cuts expenses and boosts productivity. Want to know what AI can do to digital marketing? Here you go.
AI in Data Collection
AI is helping companies to learn about their customers. Customers leave digital footprints when they access the web. They could come to make purchases. Or they are just scrolling. Whatever they do, AI collects data about them at different levels.
AI is getting better at learning customer online behavior. It can analyze the digital identity. Databases store information about consumers. The machines use this data to create client profiles. They use these profiles to target audiences in specific markets.
Big Data helps marketers to collect and analyze data about their customers. They can get insights by studying the data. Marketers find customer digital footprints very helpful. It allows them to do target advertising to drive sales.
The vast amount of data available is a marketer’s powerful weapon. They can track Customer age and buying behavior from their search history.
AI cannot do its job independently. Humans and machines work together to mine data. Want help with creating customer profiles? Partner with the best digital marketing agency that provides Professional SEO Services in your city.
Augmented Reality and Digital Marketing
Augmented Reality provides an enhanced view of reality. It uses visual and auditory stimuli to give a deep understanding of everyday objects. The U.S. Air Force developed this technology in 1992. They wanted to train their troops with different sensory experiences.
AR market size will rise to $198 billion by 2025. AR helps in building emotional connections.
The technology helps to produce engaging content. Your customers will develop stronger feelings with your content. Your brand can win their trust.
AR enhances the physical experience. It does this by closing the gap between traditional and digital channels. Also, it gives a digital experience to a static physical ad like a brochure.
AR helps customers to see things they usually overlook. Texts, 3D models, and animations give a unique understanding of an object or space. AR increases customer engagement. The average dwell time for AR marketing is 75 seconds. It beats traditional advertising channels like TV and radio.
AI in Image Recognition
AI’s most important contribution is image recognition. Machines can analyze the contents in photos. They can see patterns in the image at the individual pixel level.
Social media is a giant storehouse of images. AI can study these images. They can tell what content piques consumer interest. You get to know better ways of creating ads and posts.
Image recognition can change the way people search on Google. Pinterest shows “visually similar results” to its users. You don’t have to type a word.
People can do image searches in the future. Visual queries could fetch results.
This technology allows people to search for things without words. Many times people cannot describe what they feel and want. Image recognition technology is here to help them.
AI in Speech Recognition
Speech recognition technology is also changing the world of marketing. This technology allows machines to recognize and respond to human language. It helps in giving directions to drivers. Voice assistants can do what you tell them.
Voice searches fetch only the most relevant results. Marketers relying on search rankings have a new challenge. Google will change the way it shows results.
Brands get less traffic from voice searches. However, it is not a loss. Businesses can get high-quality traffic. They can do laser-focused targeting to convert leads.
Voice assistants collect valuable data to provide a hyper-personalized user experience. They help brands produce relevant content.
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AI in Dynamic Pricing
American Airlines introduced the concept of dynamic pricing in the 1980s. Dynamic pricing allows brands to set different prices multiple times a day. Your customers have more choices. They could buy from your rivals for an attractive price. AI uses customer segments for dynamic pricing.
Your customers have different tastes and budgets. So, you have to give them what they need at an affordable price. AI dynamic pricing platform uses consumer data to give personalized offers to customers.
The software creates customer personas. It does this by identifying small variations among customers. Every brand could have multiple customer personas. The software helps identify them. Then, it sets different prices for products. Based on demand, it changes pricing at regular intervals.
AI helps brands increase their revenue through dynamic pricing. They can respond quickly to demand fluctuations. With software, you can see how customers feel about your price. You can set different prices. It leads to long-term sales and customer retention. Consult with the best digital marketing agency that provides professional SEO Services to pick the right software.
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