Harris, one of the leading decorating equipment brands stocked by people here at BS Fixings, just confirmed it is investing in a buyer adverting campaign this fall month. While the exact budget is just not known, it is reported as a seven-figure sum and will be accustomed to cover TV advertising and out-of-home channels including poster sites and will be maintained enhanced PR activity, web 2 . 0 coverage, and influencer diamond.
Harris Brushes is also checking out producing a range of point-of-sale promotions to support the retail retailers up and down the country, to draw on the impulse buy sector for items such as the Harris 11 Piece Decorating Placed.
The campaign is generally a brand awareness campaign. It aims to educate the UK’s DIY’ers about the adverse effects of using poor quality decorating applications, positioning Harris brushes, rollers, and decorating tools like the “quality choice for great benefits. ”
The campaign is titled “Blame the Brush campaign,” which has the strapline ‘Do The Job Properly With Harris. ’ The campaign is planned to start on September twenty-second, so the movement might often be live at the time of writing.
The media were chosen for the plan often includes Channel 4 and the adverts coinciding with the closing episode of Changing Rooms and placing the adverts alongside different decorating programs, plus core, family viewing using ITV Hub, Drama, and Really. The outdoor campaign will often goal prime poster sites and leading DIY stores frequented by the target audience.
Commenting on the plan, Harris’ marketing director, Philippa Pawson, said, “When most of us relaunched the Harris model, we promised retail retailers a high-profile campaign geared towards changing the way consumers looked at decorating tools. #BlameTheBrush focuses on the problems caused by low-quality means such as bristle and lint loss, streaks, and drips as represented simply by our animated decorating application ‘criminals’ while positioning the particular Harris tools as the game figures who save the day.
Henry Airey, Director at Piranha, which provides SEO services in Preston, quoted, “this is a superb traditional and digital marketing campaign and should be a tremendous good result.
It Is hoped the campaign typically will drive income, so make sure you get your Harris Brushes and decorating products before national stocks manage low!