Google launches ‘India Ki Udaan’ to mark 75 years of nation’s independence

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Capturing the milestones the nation has achieved in its 75-year journey since independence, software program main Google has unveiled a web-based undertaking, drawing from wealthy archives and that includes creative illustrations to inform the story of India.

The undertaking — “India ki Udaan” — executed by Google Arts and Tradition celebrates the achievements of the nation and is “themed on the unwavering and timeless spirit of India over these previous 75 years”.

It was formally launched at a glittering occasion held on the Sunder Nursery right here on Friday within the presence of Union Tradition and Tourism Minister G Kishan Reddy and senior officers of the tradition ministry and Google.

As a part of the countrywide celebrations to commemorate 75 years of independence, Google additionally introduced its collaboration with the Ministry of Tradition targeted “on reaching informative on-line content material that showcases the contributions of Indians and the evolution of India since 1947 to assist the federal government’s year-long ‘Azadi Ka Amrit Mahotsav’ programme”, the software program large mentioned in an announcement.

It additionally introduced that its standard Doodle4Google contest for 2022, themed on “Within the subsequent 25 years, my India will…”, is now open for entries to the scholars of Lessons 1-10.

“The winner of this 12 months’s Doodle4Google will see their paintings on the Google homepage in India on November 14 and win a Rs 5 lakh faculty scholarship, a Rs 2 lakh know-how bundle for his or her faculty or non-profit organisation, a recognition of accomplishment, Google {hardware} and enjoyable Google collectibles. 4 group winners and 15 finalists may even win thrilling prizes,” it mentioned.

Reddy urged the Google crew to create a particular doodle on “Har Ghar Tiranga”, which might encourage its staff and others to enthusiastically participate within the marketing campaign.

In his speech, the minister additionally mentioned Google might assist the tradition ministry in digital mapping of the boundaries of its over 3,000 centrally-protected monuments that may assist in higher monitoring of the websites and checking encroachment.

It will possibly additionally assist in digitisation of uncommon archival materials, he added.

“Subsequently, we urge the Google crew to be a accomplice within the authorities’s transformative journey as additionally to advertise India’s tourism locations,” Reddy mentioned.

“To mark 75 years of India’s independence, Google introduced the launch of a collection of particular initiatives throughout its services that may provide content material and experiences created particularly for the event to a whole lot of hundreds of thousands of Indians by way of the anniversary 12 months,” the assertion mentioned.

The centrepiece of its celebrations is a brand new on-line assortment titled “India Ki Udaan”, out there on the Google Arts and Tradition web site. It pays tributes to India’s wealthy cultural historical past and consists of iconic moments from the final 75 years.

Revealed in English and Hindi, it permits folks to discover greater than 120 illustrations and 21 tales created by 10 proficient artists, alongside exhibitions from varied establishments — together with the Ministry of Tourism, the Museum of Artwork and Pictures, the Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and the Dastkari Haat Samiti.

“This initiative presents a novel view of India’s exceptional moments and lets folks uncover a few of the most memorable moments in India’s trendy historical past, its iconic personalities, its proudest scientific and sporting achievements, and the way ladies in India proceed to encourage the world. This commemorative assortment will likely be expanded with a novel mix of archives and artistry for folks in India and throughout the globe,” Google mentioned.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts and Tradition assortment, “India Ki Udaan”, (actually translated as “India takes flight”), “is themed on the unwavering and timeless spirit of India over these previous 75 years”, it added.

Simon Rein, senior programme supervisor at Google Arts and Tradition, instructed PTI that the undertaking “marries the wealthy archival content material with creative expertise as demonstrated by illustrators”.

A bodily illustration of the brand new digital assortment was additionally arrange on the venue, with a kite-shaped digital display, footage with augmented actuality expertise and different tech-driven experiences.

Rein mentioned kite has been used as an “optimistic metaphor” to explain India’s journey within the final 75 years as additionally to interact and educate the viewers at house and likewise those that will not be from India however want to find out about its story.

In its tenth 12 months in India, Google Arts and Tradition has showcased the nation’s wealthy tradition in some ways. Working with greater than 100 companions in India, it has introduced the nation’s cultural heritage to folks everywhere in the world.

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