Elon Musk launches ‘Keep @Work’ merchandise a day after discovering ‘Keep Woke’ t-shirts at Twitter

A day after discovering a closet filled with “#StayWoke” t-shirts at Twitter’s headquarters, its new proprietor Elon Musk on Thursday tweeted a photograph of a black t-shirt with “#Keep@Work” printed on it.

Musk’s tweet of “superior new Twitter merch” was a jab on the work ethic persisting on the social media platform earlier than he took it over. The thought of the “#StayWoke” message at Twitter was to precise assist for Black staff at Twitter and create consciousness about police violence in opposition to Black folks. Woke is a time period used for an individual who’s conscious of the social injustices round them.

Final week, Musk despatched an electronic mail to staff of Twitter, demanding they decide to working “lengthy hours at excessive depth” or obtain “three months of severance,” if they didn’t consent to those situations, or assist his imaginative and prescient for “Twitter 2.0.”

The ultimatum got here at a time when Musk had already fired key Twitter executives, laid off half of Twitter’s full-time staff, and slashed the variety of contractors working with the corporate with out discover.

Afterward Thursday, Musk tweeted, “You would possibly discover small, typically main, enhancements in velocity of Twitter. Will probably be particularly vital in nations far-off from USA.”

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