Dodge’s ‘Brotherhood Of Muscle’ Advert Marketing campaign Places The Highlight On Actual Homeowners



This summer time, Dodge put out a name to its fan base. It requested what it calls the “Brotherhood of Muscle” to share content material of their Dodge autos and is now that includes these items of content material in its newest nationwide advert marketing campaign.

The automaker launched the “The Actual Brotherhood of Muscle” 60-second video in the present day, which can run on TV and throughout its social media channels. It options pictures of householders caring for his or her automobiles, displaying off modifications, and, after all, doing donuts.

“I’ve stated it earlier than, this model is about a lot greater than the automobiles we make, it’s concerning the individuals who drive them,” stated Tim Kuniskis, the Dodge model’s CEO. “And with over 13 million devoted followers and followers, and rising stronger on daily basis, we wished to acknowledge and thank our homeowners and followers by making them and their Dodge autos the face of our first-of-its-kind muscle nationwide advertising marketing campaign.”

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Dodge put out the decision to its fan base this summer time through the HWY 93 marketing campaign, by which the automaker “blazed a path throughout HWY 93 to have fun this nation’s iconic muscle automobile tradition.” As a part of the marketing campaign, the model unveiled the Dodge Hornet, the Charger Daytona SRT, and Challenger/Charger Final Name editions.

Alongside the way in which, Dodge requested lovers to assist it discover nice social media content material by both reposting or sharing their movies utilizing the #ThatsMyDodge and #advert hashtags. The model says it was in search of content material that “reveals off the distinctive tradition of American muscle lovers.”

This meant that, whereas it was glad to obtain movies of donuts and burnouts (shot on a closed course), it additionally wished to see content material displaying off how folks modify their autos, how they care for his or her engines, how they use their automobiles, and even the place they park them.

Launched as a part of Dodge’s “By no means Carry” marketing campaign, Dodge calls this a “first-of-its-kind muscle advertising marketing campaign” that places its followers “within the driver’s seat.”

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