BMW Says Retaining Your Outdated Automotive May Be Higher Than Shopping for New One



BMW has a very giant portfolio, which incorporates fashions that go well with completely different wants – be it sports activities automobiles, household SUVs, or luxurious sedans. With fixed {hardware} and software program upgrades, the automaker at all times retains its vary contemporary and aggressive, which mainly means there’s at all times a superb new BMW you should buy, so long as you’re able to pay the value for it. However it seems, the corporate doesn’t need you to purchase a brand new automobile at any value – that’s simply not excellent for the atmosphere.

This certainly sounds shocking at a look however the thought comes straight from one of many agency’s executives. Monika Dernai, BMW’s head of sustainability, just lately spoke to an viewers in London about how the automotive trade may scale back its environmental influence and waste. Dernai’s thought is to maintain contemporary and fashionable the automobiles which are at present in use however are getting older by retrofitting them upgrades as a substitute of simply selecting up a automobile from the showroom flooring.

“We actually want to consider prolonging the lifetime of automobiles; not having a used automobile market the place you promote automobiles to one another, however perhaps take a automobile and lengthen its lifespan,” Dernai mentioned. “The concept could possibly be that you might clean up the inside. We’d like new talent units within the aftermarket and to design automobiles in order that the seat will be eliminated and a contemporary seat will be moved in – then it’s a used automobile that appears like a brand new automobile.”

Dernai’s phrases are in all probability going to face criticism from some trade specialists however we are literally glad to listen to what she needed to say in London. Upgrading older automobiles is one thing the automotive neighborhood loves and there’s a big marketplace for used or brand-new elements for older automobiles – each in the US and on the opposite aspect of the large pond. An OEM displaying some help for this scene is unquestionably price our admiration.

Dernai additionally mentioned – and that is one thing we additionally discover true – that the automotive trade can’t transfer everyone to public transport or car-sharing companies. Or, put in a different way, there’s nonetheless an enormous marketplace for private automobiles and it’s extremely unlikely that it will change anytime quickly.

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