After Paytm, Meesho joins ONDC to take e-commerce far and broad



Worth commerce platform Meesho is the most recent to affix the federal government’s Open Community for Digital Commerce (ONDC) to assist join patrons with hyperlocal sellers. The mixing will gas the discoverability of merchandise for customers, whereas making a wider marketplace for hyperlocal suppliers, Meesho stated in a press release.

The SoftBank-backed unicorn will launch the pilot in Bengaluru, and roll the service out in different places over the following few months. Greater than 80 per cent of Meesho’s 14-crore customers and almost 40 per cent of its eight lakh sellers hail from Tier 2+ cities. The ONDC integration will solely lengthen its core product proposition, and permit sellers to succeed in a wider demographic.  

Commenting on the event, Vidit Aatrey, Founder and CEO, Meesho, stated, “With a shared aim to empower small sellers and provides a fillip to hyperlocal companies, the mixing will increase our efforts to democratize web commerce for everybody.”

“ONDC may also play an vital function in increasing India’s e-commerce sector by bringing extra customers on-line. We now have been working intently with ONDC to make sure that the mixing is easy and the person expertise stays seamless,” he added. 

Previous to Meesho, e-commerce platforms, together with Paytm Mall and CoutLoot, had additionally joined ONDC in a bid to democratize on-line purchasing. Begin-ups like Dunzo, Loadshare, and Shiprocket are shouldering the logistics and supply duties on the ONDC platform. 

T Koshy, CEO of ONDC, stated on Meesho’s addition, “At ONDC, our purpose is to create an open e-commerce ecosystem that caters to every body. We’re happy to onboard Meesho as its deep capabilities in small cities will set the community flywheel in movement and take ONDC nearer to our objectives. E-commerce continues to be small in India and new-age platforms like Meesho shall be sturdy community contributors for ONDC on this journey.”

With ONDC, the federal government hopes to duplicate the success it had with UPI, and put an finish to the Flipkart-Amazon duopoly in Indian e-commerce. 

Earlier, on the India As we speak Conclave Mumbai 2022, Koshy stated, “Any transaction has two elements – cash, and items and providers. NPCI introduced democratization in cash transactions. It confirmed us that cash just isn’t anybody’s personal property or a closed loop. That’s what we anticipate ONDC to do for items and providers.”

Additionally Learn: E-comm corporations sale grew 25% to Rs 76,000 crore throughout festive season YoY foundation, as per Redseer

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