The first questions you must answer are:
Is it possible for you to sell more online, and if so, how?
Do your ads pique your prospects’ interest enough to entice them to click?
Are your sales letters effective at converting prospects into customers?
Are your articles effective in attracting visitors to your website?
If you’re getting traffic but not getting conversions, you should look into how you can change your strategy. Redefining your system is only the first step; you must then act to solve your problem. I believe the solutions are more straightforward than you think, and I’d like to share them with you.
Strategy 1: You’ve probably listed all the features, advantages, and benefits of your fantastic product or service on your website, blog, or E-Mail campaign. You can’t think of any reason people wouldn’t want to take advantage of this fantastic opportunity you’ve provided. After all, you conducted extensive keyword research to ensure that search engines found your site. You even wisely marketed the product via solo ads, classified ads, banners, or your email list. How did I get 10,000 visitors but only one conversion? The bottom line is that selling is still a simple process, and there are no secrets to unlocking the mystery of selling. The first point is that people buy what they want rather than need. They came to your site because they were looking for something, and what did you do to fulfill that desire? Because people buy on emotion, you must arouse that emotion. Retailers instill fear in customers by placing magazines and candy in their checkout lines. Anyone reading this knows you made that same impulsive purchase based on emotion rather than logic.
Because your prospects don’t know you or care about your success, you must define the benefit of your product. “The customer must understand what’s in it for them” is the first basic principle of selling anything. I must emphasize that this is the first and most important key to selling. If I become your customer, I must “buy in” to how this product will benefit me. You must provide specific examples of how the product or service you promote has changed your life, why you are passionate about it, and what it will do for them. Features and benefits are great for capitalizing on your product’s enhancements, but you must also explain what’s in it for me. Remember that a part is something that the product does. An advantage is something that the product does better than a comparable product. A benefit is something that the product can do for me. Return to the drawing board and redesign your marketing efforts to include that benefit. If you’re getting traffic but not getting conversions, this is the solution. Why am I failing to convert prospects into customers?
Strategy 2: You have a marketing strategy to drive traffic to your website, but you are not converting. How did you write the copy in your ads, emails, or articles? Most people believe that keywords and long tail keywords are the end-all-be-all solutions and that no one will find or visit your site without them. Keywords are essential to some extent but far from the be-all and end-all. If not used properly, they can be harmful.
Step 2: Once you’ve identified an effective strategy for attracting prospects to your website, you must approach them like friends. If you want your campaign to be effective and successful, you must avoid using meaningless ad copy, website content, or articles that are densely packed with keywords. Your primary goal should be to provide readers with valuable knowledge, ideas, and practical tips. You must also use the benefit factor discussed in Strategy One. You can undoubtedly use strategic keywords in places where you believe they are necessary, but randomly stuffing keywords into your copy will jeopardize the hours you put into your campaign. Your message will come across as a keyword-stuffing party, and your reader will lose interest quickly. You have provided nothing of value to your prospect. The key for online entrepreneurs like us is quickly explaining to prospective customers why they should want what we have. We must communicate that message clearly to pique our reader’s emotional interest.
Strategy 3: Have you provided any emotional reasons for people to buy your product? Have you elicited strong enough emotions to compel prospects to take immediate action? You must comprehend the best motivations that apply to almost every product. Using these tactics correctly will pique their interest in learning more about your product or service and prompt them to take action.
Step 3: You must use some gain promise. What benefit does your product provide to your prospect? I can’t answer that for your product, but I can tell you that you benefited from the one you’re promoting. How and what you have learned must be communicated to your prospect subtly but urgently. Don’t push it, but let them know how significant this gain can be in their lives, just as it was in yours. You must also instill fear of loss. The opposite of progress is fear of failure. This is the source of all the scarcity in online selling. Offline merchants employ the same strategy. How often has your local department store boasted about having the “biggest sale of the year!” That is loss aversion telling you to act now or pay more later. Don’t scare your prospect, but let them know they might miss out on a great deal (or something else) if they don’t act quickly.
The better your chances of converting prospects into customers are, the more you understand how to implement all of these strategies and then put them into action. I hope these strategy suggestions and action steps are helpful to you in your endeavor.
Larry Hamilton assists people in growing their online businesses. He now has a passion for instructing people on how to use the internet in a viable, ethical, and profitable manner as a successful entrepreneur in the retail and wholesale business world. If you need assistance or want to start making money with affiliate marketing, visit:
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