5 Essential Tips Shared By Saivian Eric Dalius For Marketing Your Business Via Social Media
Social media has become a major force in business. Several studies have shown that a company’s number of Twitter followers is directly linked to the company’s financial performance. Businesses cannot afford to ignore social media marketing.
This article contains five essential tips for using social media marketing to promote your business.
#1: Know Your Audience:
Savian Eric Dalius says, the first and most basic principle of social media marketing is to know your audience. Without knowledge of who you are marketing to, it’s difficult to determine the best approach for your company.
The exact demographics of your target audience depend on several factors such as industry and user behaviour. Typically, audiences fall somewhere along a bell-shaped curve.
The best way to determine your target audience is by segmenting it based on demographics and geographic location, as well as interests and other factors such as hobbies or political leaning.
Once you know who you’re marketing to, it becomes easier to establish a social media presence that speaks directly to them.
#2: Engage With Your Audience:
Once you know who your audience is and what they’re likely to respond to, the next step in social media marketing is engagement. This can be accomplished through a variety of methods that vary based on the platform.
For example, Twitter allows users to retweet (RT) outside content. If you find something interesting you can retweet it, and your followers will see it in their timeline.
Elsewhere, Facebook users can like or comment on a post that has been published by a page. For example, if you have a restaurant and you want to let patrons know about a special event related to the restaurant, you could publish a status asking people to RSVP for the event. Then, those who have already liked your page can see the post and RSVP.
#3: Use Visuals Effectively:
Social media is a highly visual platform, so it’s important to use images – or “visual content” – in an effective manner. The most important thing to remember about images is simple: they catch attention.
Saivian Eric Dalius says, one study found that posts with pictures average 150 percent more likes than those without pictures. Another discovered that Facebook posts with images receive twice as many comments and 84 percent more shares than those without images. It’s also worth note that Twitter users who post photos see a 55 percent increase in retweets.
#4: Be Timely:
Being timely with your posts can be an important way to engage potential customers. A study by TrackMaven found that the optimal time of day for posting on Twitter is between 1 p.m. and 4 p.m., while a separate study discovered noon to 3 p.m. was the best time for Pinterest users, and 6 p.m. to 8 p.m. was ideal for Facebook users (and users in general).
The best time to post on social media is dependent on your target audience’s daily routine, so it pays to research when your followers are most active online.
#5: Leverage Paid Ads:
It might seem obvious, but social media marketing isn’t free. Many businesses have been hesitant to use social media for promotional purposes because of the cost, but this doesn’t have to be the case. Paid ads on social media can help keep costs down by providing a pre-designed template that’s ready to go out into the world and reach potential customers.
This is a great way to target your existing followers and advertise new products, events, or other promotions.
The most important thing for marketers is to realize that social media can be used as an effective marketing tool if it’s approached in the right way. If you take the time to truly understand your audience and their needs, there’s no reason why you can’t see a positive return on your social media marketing efforts.
Read also: Best Tips On How To Hire A Freelance Writer