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Kia up to date its emblem at the start of 2021. With new merchandise just like the Telluride, K5, and EV6, the corporate needed to begin the third decade of the twenty first century with a brand new model picture. The model’s emblem went from a easy circle with “KIA” within the center to a extra fashionable, nearly summary “Okay I A” with all letters connecting. However apparently, individuals don’t see “KIA” once they take a look at the emblem; Google search information exhibits that some 30,000 individuals each month are trying to find “KN” as a result of they suppose thats what the emblem says.
This has been going on for some time. We first acquired a touch of the confusion in late summer time 2021, when a Reddit put up requested had “anybody ever heard of KM vehicles?”
I’ve noticed them twice in Upstate SC each instances on automobile transporters, near inland port each instances. Sedans and SUV’s impartial colours like pink, grey or black and no discernible options in addition to the massive silver KM emblem on the backs. They have been headed North each instances, they look like model new.
Individuals within the feedback let the poster know that these vehicles have been in reality Kia’s and never “KM.” Over a 12 months later, the emblem’s confusion has lingered and reached 1000’s extra individuals. Knowledge exhibits individuals looking on-line and asking the large questions like:
- What automobile emblem is KN?
- Who makes KN automobile?
- What’s KN vehicles?
- What automobile has the initials KN?
Our personal staffers have additionally observed its similarity to the 9 Inch Nails emblem, particularly when seen in a rearview mirror.
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These are just some of the particular searches that persons are Googling. I feel a number of the blame could be positioned on each individuals and Kia. On one hand, I can see why individuals would suppose the Kia emblem says “KN.” Kia having all of the letters join makes it appear like two letters, with the highest of the Okay touching the highest of the I, after which the underside of the I touching the primary half of the A. There might be a small cut up between the letters, as The Drive identified. However alternatively, considering the emblem says KN doesn’t make a lot sense because the N can be too huge, nearly to the purpose of it being a V. Nobody I do know writes an N like that.
In the long run, although, all of it works out for Kia. It’s simply stirring up model curiosity. Individuals taking place the rabbit gap of looking for out who “makes that KN automobile” simply leads individuals to seek out out extra about Kia and its vehicles. So this complete confusion factor simply might finish in Kia promoting much more vehicles over a misunderstanding.
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